Privacy Policy

Last updated: 30 July 2026

1. Who we are

Simply Antivirus Ltd is an online retailer of digital antivirus and security software licence keys.

Simply Antivirus Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Legal business name: Simply Antivirus Ltd
Registered office: Eventus, Sunderland Road, Market Deeping, Peterborough, England, PE6 8FD
Company registration number: 11512148
VAT registration number: GB 307415524
Email: info@simplyantivirus.co.uk
Website: www.simplyantivirus.co.uk

This Privacy Policy explains how we collect, use, share, retain and protect your personal information when you:

• visit our website;
• purchase from our Shopify store;
• purchase from one of our marketplace stores;
• contact us for information or support;
• create or use a customer account;
• subscribe to marketing or renewal reminders; or
• otherwise interact with Simply Antivirus Ltd.

2. Personal information we collect

Depending on how you interact with us, we may collect and process the following information.

Identity and contact information

• Your name
• Billing address
• Email address
• Telephone number, where provided
• Customer or account identification details
• Business or organisation details, where relevant

Order and transaction information

• Products purchased
• Order reference
• Purchase date and price
• Licence-key delivery status
• Activation or support information
• Refunds, replacements and complaints
• Discount codes used
• Marketplace account or order details
• Limited payment information and payment status

Payment-card details are normally collected and processed by Shopify, the relevant payment provider or the marketplace through which you place an order.

We do not normally receive or retain your complete payment-card number or security code.

Technical and website information

When you visit our website, we or our service providers may collect:

• IP address
• Browser and device type
• Operating system
• Website activity and pages viewed
• Referral source
• Cookie identifiers
• Approximate location derived from your IP address
• Shopping-cart and checkout activity
• Information used to protect the website and detect fraud

Communications and support information

We may collect:

• Emails, messages and correspondence
• Telephone enquiries
• Screenshots and error messages
• Details of installation or activation problems
• Troubleshooting steps attempted
• Customer reviews and feedback
• Communications through our social media accounts

Please do not send information that is not necessary for us to deal with your enquiry.

Marketing information

We may collect:

• Your marketing preferences
• Whether you have subscribed or unsubscribed
• Renewal dates based on previous purchases
• Whether marketing or reminder emails were delivered, opened or selected
• Information about offers or products that may be relevant to you

3. How we collect personal information

We collect personal information directly from you when you:

• place an order;
• create an account;
• contact us;
• request technical assistance;
• subscribe to emails;
• enter a promotion;
• submit a review; or
• interact with our website or social media accounts.

We may also receive personal information from:

• Shopify
• Marketplace operators through which you place an order
• Payment providers
• Keysender and other digital-delivery providers
• Software manufacturers
• Fraud-prevention and security services
• Analytics and advertising providers
• Social media platforms
• Delivery, support or technology providers acting on our behalf

4. How and why we use personal information

Processing and fulfilling orders

We use your information to:

• accept and process payment;
• verify and manage your order;
• automatically deliver your digital licence key;
• send order confirmations and supporting information;
• manage refunds and replacements;
• keep transaction records; and
• communicate with you about your purchase.

Lawful basis: The processing is normally necessary to perform our contract with you.

We may also process transaction information where necessary to comply with tax, accounting and other legal obligations.

Customer service and technical support

We use your information to:

• answer enquiries;
• assist with downloads, installation and activation;
• investigate licence-key problems;
• provide troubleshooting information;
• liaise with software manufacturers where necessary;
• manage complaints; and
• protect your statutory rights.

Lawful bases: Performance of our contract with you and our legitimate interests in providing customer service, resolving problems and maintaining accurate business records.

Fraud prevention and website security

We may use your information to:

• verify transactions;
• prevent fraudulent or unauthorised purchases;
• investigate suspicious activity;
• protect customer accounts;
• enforce purchase and licence restrictions; and
• maintain the security of our website, systems and services.

Lawful bases: Our legitimate interests in preventing fraud and protecting our business and customers, and compliance with legal obligations where applicable.

Renewal reminders and marketing

We may use your email address and previous purchase information to send a reminder when a software licence or subscription may be approaching renewal.

Renewal reminders do not automatically renew your product or take payment. They are a courtesy invitation to purchase a new licence from us.

We may also send information about similar Simply Antivirus products, services, promotions or offers where:

• you have consented to receive these communications; or
• applicable electronic-marketing rules allow us to contact an existing customer about similar products or services.

You will be given a clear opportunity to opt out when your information is collected and in every marketing or renewal email.

Where we rely on consent, you may withdraw it at any time. Where we rely on our legitimate interests and applicable existing-customer marketing rules, you may object or unsubscribe at any time.

To unsubscribe:

• use the unsubscribe link included in the email; or
• contact info@simplyantivirus.co.uk.

We may keep a minimal suppression record after you unsubscribe so that we can respect your preference and avoid sending further marketing.

Analytics and improvement

We may use website and transaction information to:

• understand how visitors use our website;
• measure sales and campaign performance;
• identify popular products;
• improve our website and customer experience;
• diagnose technical problems; and
• plan our products and services.

Depending on the activity, our lawful basis may be consent or our legitimate interests in understanding and improving our business.

Where consent is required for analytics or advertising cookies, those technologies will not be used unless you give the required permission.

Advertising

With your consent where required, we may use cookies, pixels and similar technologies to:

• measure advertising performance;
• show advertisements that may be more relevant;
• understand whether an advertisement resulted in a visit or purchase; and
• limit repeated advertisements.

You can manage non-essential cookies through our website’s cookie controls.

Additional information may be provided in our Cookie Policy or cookie banner.

Legal and regulatory purposes

We may use or disclose personal information to:

• comply with tax and accounting requirements;
• respond to lawful requests from regulators, courts or law-enforcement bodies;
• establish, exercise or defend legal claims;
• enforce our Terms and Conditions; and
• protect the rights, property and safety of Simply Antivirus Ltd, our customers or others.

Lawful bases: Compliance with a legal obligation and our legitimate interests in protecting and enforcing our legal rights.

5. Lawful bases we rely on

Under UK data-protection law, we may rely on the following lawful bases.

Contract

Processing is necessary to take steps at your request before entering into a contract or to perform our contract with you, including processing and delivering your order.

Legal obligation

Processing is necessary for us to comply with legal requirements, including tax, accounting, consumer-protection and regulatory obligations.

Legitimate interests

Processing is necessary for our legitimate business interests or those of another party, provided those interests are not overridden by your rights and interests.

These interests may include:

• operating and improving our business;
• providing customer service;
• preventing fraud;
• securing our website and systems;
• maintaining appropriate business records;
• handling complaints;
• understanding customer demand; and
• sending permitted existing-customer renewal reminders or marketing.

Consent

We may rely on your consent for certain marketing communications, non-essential cookies and similar technologies.

You may withdraw consent at any time.

Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

6. Who we share personal information with

Where necessary, we may share personal information with:

• Shopify, which hosts and operates our online store;
• marketplace operators through which you place an order;
• payment processors and payment providers;
• Keysender and other licence-key fulfilment or digital-delivery services;
• software manufacturers and their support providers;
• email, customer-service and communications providers;
• website hosting, IT and cybersecurity providers;
• analytics, cookie and advertising providers;
• accountants, insurers, professional advisers and auditors;
• fraud-prevention and identity-verification services;
• regulators, courts, law-enforcement bodies and public authorities; and
• a purchaser, investor or professional adviser involved in a proposed sale, restructuring or transfer of our business.

We only share information that is reasonably necessary for the relevant purpose.

Service providers acting on our behalf are required to handle personal information securely and only in accordance with our instructions and applicable law.

We do not sell personal information to advertisers or data brokers.

7. Marketplace purchases

When you purchase through a third-party marketplace, both Simply Antivirus Ltd and the marketplace may separately process your personal information.

The marketplace’s use of your information is governed by its own privacy policy.

We are responsible for the personal information we receive and process for:

• order fulfilment;
• customer service;
• accounting; and
• legal purposes.

You should review the marketplace’s privacy information before placing an order.

8. International transfers

Some service providers, technology platforms, marketplaces, software manufacturers or group companies may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal safeguard is used.

Depending on the destination and circumstances, this may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• another safeguard permitted by UK data-protection law.

You may contact us for further information about the safeguards relevant to your personal information.

9. Cookies and similar technologies

Our website uses cookies and similar technologies.

Essential cookies

Some cookies are necessary for the following website functions:

• shopping basket;
• checkout;
• security;
• payments; and
• essential website operation.

These cookies cannot always be switched off through our website.

Non-essential cookies

Other cookies may be used for:

• analytics;
• remembering preferences;
• measuring marketing;
• personalising content; and
• advertising.

Where required, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage your choices through our cookie banner or browser settings.

Disabling some cookies may affect website functionality.

Please refer to our Cookie Policy or cookie settings for more information.

10. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting and regulatory requirements.

Order, payment and accounting records

We normally retain order, invoice, refund and related transaction records for up to six years after the end of the relevant financial year, or longer where required by law or an active dispute.

Customer-service and support records

We normally retain routine support enquiries for up to two years after the matter is closed.

Records may be retained for up to six years where they relate to:

• a complaint;
• a refund;
• a legal claim;
• suspected fraud; or
• an important contractual issue.

Customer accounts

Account information is normally retained while the account remains active and for a reasonable period afterwards.

We may delete account information earlier where requested, provided we have no legal or operational reason to retain it.

Marketing and renewal information

We retain marketing information while you remain subscribed or while we have a valid reason to send permitted existing-customer communications.

If you unsubscribe or object, we may retain limited information on a suppression list for as long as necessary to ensure your preference is respected.

Website analytics

Analytics information is retained for the period set by the relevant service and our cookie settings.

Where reasonably possible, analytics information is aggregated or anonymised.

We may retain information for longer where necessary to:

• comply with a legal obligation;
• investigate fraud;
• resolve a complaint;
• establish or defend a legal claim; or
• enforce an agreement.

When personal information is no longer required, we will securely delete, anonymise or destroy it.

11. How we protect personal information

We use appropriate organisational and technical measures designed to protect personal information against:

• accidental loss;
• unauthorised access;
• misuse;
• alteration;
• disclosure; and
• destruction.

These measures may include:

• access controls;
• passwords;
• encryption;
• secure service providers;
• staff procedures;
• backups;
• monitoring; and
• security updates.

No internet transmission or storage system can be guaranteed to be completely secure.

You should protect your account credentials and notify us if you suspect unauthorised access.

12. Your data-protection rights

Depending on the circumstances, you may have the following rights.

Right of access

You may ask for confirmation that we process your personal information and request a copy of it.

Right to rectification

You may ask us to correct inaccurate information or complete incomplete information.

Right to erasure

You may ask us to delete personal information in certain circumstances.

This right is not absolute. We may need to retain information to:

• comply with the law;
• maintain transaction records;
• prevent fraud; or
• establish or defend legal claims.

Right to restrict processing

You may ask us to restrict how we use your information in certain circumstances.

Right to object

You may object to processing based on legitimate interests.

You have an absolute right to object to the use of your personal information for direct marketing.

Right to data portability

In certain circumstances, you may ask us to provide information that you gave us in a structured, commonly used and machine-readable format or transfer it to another controller.

Rights relating to automated decision-making

You may have rights where a decision producing legal or similarly significant effects is made solely by automated means.

We may use automated fraud-screening tools to flag orders for review, but we do not intend to make significant decisions about customers solely through automated processing without appropriate safeguards.

Right to withdraw consent

Where processing is based on consent, you may withdraw your consent at any time.

Right to complain

You may complain to us or to the Information Commissioner’s Office.

You will not normally have to pay a fee to exercise your rights.

We may charge a reasonable fee or refuse a request where the law allows us to do so, including where a request is manifestly unfounded or excessive.

We will normally respond without undue delay and within one month.

We may extend this period where permitted by law, for example where a request is complex or several requests have been made.

We may ask for information needed to verify your identity before responding.

13. How to exercise your rights

To exercise a data-protection right, contact us using the following details:

Email: info@simplyantivirus.co.uk

Registered office:
Simply Antivirus Ltd
Eventus
Sunderland Road
Market Deeping
Peterborough
England
PE6 8FD

Please describe your request clearly and provide enough information for us to identify the relevant records.

14. Children’s information

Our website and products are intended for people aged 18 or over.

We do not knowingly collect personal information directly from children for the purpose of selling digital licence keys.

If you believe that a child has provided personal information to us without appropriate authority, please contact us.

15. Links to other websites

Our website and delivery emails may contain links to:

• software manufacturers;
• marketplaces;
• support services; and
• other third-party websites.

Those organisations are responsible for their own privacy practices.

This Privacy Policy does not apply to third-party websites or services.

You should read the relevant third party’s privacy policy before providing personal information.

16. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in:

• our business or services;
• the personal information we process;
• our technology or service providers; or
• legal and regulatory requirements.

The latest version will be published on our website with the date it was last updated.

Where a change materially affects how we use personal information, we will take reasonable steps to bring it to the attention of affected individuals.

17. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate and try to resolve the matter.

Email: info@simplyantivirus.co.uk

Registered office:
Simply Antivirus Ltd
Eventus
Sunderland Road
Market Deeping
Peterborough
England
PE6 8FD

You may also complain to the UK data-protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

ICO website: www.ico.org.uk